Real Pages

Jeffrey Roper's company Yield Star purchased LRO or lease rent options in 2017 with the Justice Department's acquiescence. ProPublica writes, the approval allowed real page to acquire its only significant competitor and jack up prices of what we call affordable housing. Real pages target market was multifamily buildings with five or more units made up 19 million of the nation's 45 million rental units. A huge share of those buildings were owned by firms backed by Wall Street investors who were first adopters of this pricing software.