4 myths about doing business in Africa | Nomava Zanazo
TED Business
00:00
Introduction
Nomava zanazo, an emerging markets expert urges retailers to stop thinking of africa as the kind of place where they can treat consumers as if they're all the same. She says there are still so many panies, organizations and individuals that still completely misunderstand who i am,. not only as an african consumer, but as a citizen of one of africa's 55 countries in case you're wonderin. Stay tuned for more full length ted business episodes in coming weeks.
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