The Challenges in Writing a Book in India

How did Behavioural Economics — or as I prefer to call it, Behavioural Science — evolve as a field? On this episode, I’m exploring that question with Professor Viswanathan Raghunathan, an academic who was previously the chairman of a large private bank.

Raghu,as he likes to be known. is the author of a new book called ‘Irrationally Rational: Ten Nobel Laureates script the story of Behavioural Economics’ which (unsurprisingly!) looks at the development of Behavioural Economics,through the work of ten Nobel laureates.

In an engaging narrative Raghu explores what each of them brought to the field and how their work is relevant in the modern world.

In our discussion we explore:

- Raghu’s interest in Behavioural Economics
- How he came to write the book
- The rationale for choosing the lens of Nobel laureates to review the field
- How he went about selecting stories and anecdotes that would make the work of the Laureates relevant to a 2022 audience
- The growth of Behavioural Science in India and what we can learn from that
- The challenges of implementing BeSci in India
- His plans for the future

To find out more about Raghu visit his website: http://www.vraghunathan.com/

To order the book..

In the UK: https://www.amazon.co.uk/Irrationally-Rational-Laureates-Behavioural-Economics/dp/0143458167/

In the US: https://www.amazon.com/Irrationally-Rational-Laureates-Behavioural-Economics-ebook/dp/B09X78MC2R

In India: https://www.amazon.in/Irrationally-Rational-Laureates-Behavioural-Economics-ebook/dp/B09X78MC2R

In Canada: https://www.amazon.ca/Irrationally-Rational-Laureates-Behavioural-Economics/dp/0143458167/ref=sr_1_1?crid=IML86ONWEUHT&keywords=9780143458166&qid=1658726318&sprefix=9780143458166%2Caps%2C545&sr=8-1

To learn more about Human Risk visit www.human-risk.com

For more on the Diversifi Behavioural Science network of which Human Risk is a founder member: https://www.diversifiglobal.com/