The tech industry is better placed in the world on the timelines that we have to make this change. We could imagine a world where LinkedIn, which controls the reputation of all businesses on Earth, started framing the business pages in terms of their progress to hit to zero emissions by 2050. You could have Facebook show climate policies that basically were effective in other places and let you copy and organize climate policies for your own city right now. This is what shapes the sense-making and choice-making of three billion people.

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