Episode 260: Mike Glover Talks with DJ Shipley & Cole Fackler, Former Navy Seals and Founders of GBRS Group
Fieldcraft Survival
00:00
What's Your Intent?
"We're selling for a solution, uh, or a gap in the market. And not only identifying that, but we can't over price it." "It's got to be functional. We're not just going to make a knife and tag g bars and likes buy it because it's a g bars knife," he says. 'If there was a guy in that bathroom with a loaded pistol, you heard him rack it, would you take it the same way? The answer is no'
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