The Ill-fated Brand Trip That Took Over TikTok
ICYMI
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Tarte's Apologies for Launching With Multiple Shades of Sand
Tarte has since expanded their foundation range to about 50 shades. But this doesn't change the brand's history of sidelining people of color, both with their products and with their reputation for not partnering with more diverse content creators and influencers. "We lost sight of what's really important in this industry," Tarte said at the time.
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