First, let's get the sentences clearly put togethert and then let's add the flare. Too many people think that we start with flare, and if you have flare, it's more attractive. You can't satisfy everybody, but you have to be mindful of everybody. And nino needs nowadays are broadly defined around not just kind of knowledge, but also identity and stuff like that. I mixe it true in any kind of n whether it's were talking, or  in a room talking lots of people. The product essentially is a form of communication between you and your potential customer. It's style over substance versus substance over style, exactly right.

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