How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter delves into the history of Kraft Macaroni and Cheese, from its origins during the Great Depression to its rise as a staple in American households. The hosts also discuss the brand's innovations in ingredient transparency and strategic use of behavioral science in packaging to attract consumers.
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Transcript
