How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Intro
This chapter delves into the history of Kraft Macaroni and Cheese, from its origins during the Great Depression to its rise as a staple in American households. The hosts also discuss the brand's innovations in ingredient transparency and strategic use of behavioral science in packaging to attract consumers.
Transcript
Play full episode
