In this episode of The Art Engager podcast, host Claire Bown talks with Sita Sargeant, founder and self-described 'Chief Troublemaker' at She Shapes History, a trailblazing Australian company on a mission.
What began as weekly walks in Canberra has grown into a thriving social enterprise with nationwide expansion plans for their women-focused history tours.
In today's conversation, Sita shares her people-centred approach to guide hiring and training, and how she builds community around a cause rather than just history. She offers valuable insights on designing experiences for specific audiences, creating consistent brand voice across all touchpoints, and using creative approaches such as post-tour feedback surveys to continuously improve quality and support guides.
Useful for anyone leading museum tours, developing visitor experiences, or passionate about making history more engaging and accessible. Sita's practical wisdom and enthusiasm will change how you think about connecting audiences with stories that matter. Enjoy!
The Art Engager is written and presented by Claire Bown. Editing is by Matt Jacobs and Claire Bown. Music by Richard Bown. Support the show on Patreon.
SHOWNOTES
SUPPORT THE SHOW with a simple monthly subscription on Patreon: https://www.patreon.com/c/TheArtEngager
She Shapes History website: https://sheshapeshistory.com.au/
She Shapes History Book: https://sheshapeshistory.com.au/she-shapes-history-guided-walks-and-stories-about-great-australian-women/
Instagram She Shapes History: https://www.instagram.com/sheshapeshistory/
Sita Sargeant LinkedIn profile: https://www.linkedin.com/in/sita-sargeant/
‘The Art Engager: Reimagining Guided Experiences in Museums‘ is now available worldwide through your favourite online platforms and retailers. Buy it here on Amazon.com: https://tinyurl.com/buytheartengager
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