AEO vs SEO with Ethan Smith
The Intelligent Marketer
00:00
Navigating the Future of Search: AEO vs SEO
This chapter explores the shift from traditional Google searches to platforms like TikTok, Instagram, and LLMs in the realm of search engines. It also delves into the concepts of Answer Engine Optimization (AEO) versus SEO, providing insights on how businesses should adapt their marketing strategies to engage consumers across these evolving platforms.
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