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Clif Bar: Gary Erickson (2018)
How I Built This with Guy Raz
How Did You Make Cliff Bars?
"I never ever would have thought it's turned what it has. But all i was thinking was, i've got this bakery. I can figrot how to make this." "We did one ad, one advertisement in bicycle magazine and a few other magazines that was pretty hard hitting against power bar" 'It created this buzz in the bicycle industry where people said, e have you heard a cliff bar? I don't know if yo could pull that off now'
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