hit reminds me of a conversation i had in the very early days of this show, back when we were filming actually. And he's like, as much as i can try and follow that, it's not as the easiest thing to do, that's what i do. I pick no two % and i put everything against it. It was never, let me get six months into this one thing and then go six months into the next thing. Ad it wasn't splitting 20% of the energy every six months into different things. The vast majority of the time with one to make it extraordinary. That becomes is massive lever for all the other things that they want to experiment with after that.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode