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The Power of Skill Over Talent in Speaking
This chapter emphasizes the crucial difference between talent and skill, arguing that dedication and practice are key to excellence in effective speaking. It explores the advantages of speaking engagements for business owners in building credibility and relationships, while contrasting this method with conventional advertising. Additionally, it addresses the importance of structure, self-awareness, and the evolution of a speaker's career, encouraging a focus on continuous improvement and authentic connection with audiences.