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Startup Series: Prime Roots

Inevitable

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How to Fundraise a Startup

We've only taken equity funding to date. We did a pre-seed, seed, and an A. And we'll be raising our B really shortly here. I think it's just as much as evaluating the investor and building that relationship versus just taking money from anyone that will give it to you. So we've turned down a lot of capital over the years. For us, capital hasn't been too difficult to come across for us. It is really important for people to try the products. That's very meaningful to have actual consumers choose to pick up your product and give you feedback.

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