Controversy Surrounding Dove's Sponsorship of a Hate Crime Hoaxer

Beauty brand Dove recently partnered with fat liberation/BLM activist Zyanha Bryant, who is known for accusing a white student at her university, Morgan Bettinger, of saying hateful comments against her and her fellow BLM activists during a 2020 protest. After being unable to provide proof of her claim and being disputed by Morgan as well as an eyewitness, Zyanha admitted she may have “misheard” Morgan but has yet to apologize. What does Dove’s decision to partner with Zyanha say about the brand’s values and priorities, and is this their “Bud Light” moment? Let’s get into it.

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