Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Importance of Behavioral Economics in Business
In a business context, like why does this matter? Well, you are likely still doing business with human people. And so being able to communicate with them more effectively and easier is incredibly important. You can make really small tweaks to things that don't have to cost money and it can make a huge impact.
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