The Origins of State Farm

State Farm was started I believe in the 20s by a fellow in Bloomington, Illinois. No agency force initially. And started as a mutual company. So here this company starts without any of the capitalist incentives that we are taught are essential to a business growing. Now it's about 2.7% of the market and we're, we'll write probably 3.5 billion of voluntary auto this year. Catching a state farm is going to be very difficult so I wouldn't want to predict we do that.I will predict that we will gain very materially in market share over the next 10 years but we have got a very good mouse trap.