How to Do Revenue Expansion in Product Led Growth Companies? by Atlassian VP of Product
The Product Podcast
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Why Is Revenue Expansion So Important?
The best SaaS companies can turn a dollar of sales or marketing spend into recurring growth profit at an incredible rate. And the reason they're able to do that is because often these companies don't have a lot of investments going into sales and marketing. The three drivers of revenue expansion that really propels product growth are no customer acquisition cost, lower customer churn rate and higher percentage of revenue spent on research and development.
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