You do globel macra investe versus real vision. Are you just delivering the same information in the same way, or are you slightly tweaking it to different audiences? I slightly tweak it for understanding levels. So with global maccra and vester, most people understand the bulk of my work. With er twitter, you have to be really short and assume that everybody's gong to argue with every point. You have to try and be ultra clear. And then with real vision, it's somewhere in the middle, because it needs to have a narrative arc. Everything i do has a narrative arc, as that's the power of story telling. Until i can join dots together,