4min chapter

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Tim Harford: Slow-Motion Multitasking

Hurry Slowly

CHAPTER

The Importance of Cross Pollination in Multitasking

Cross pollination is incredibly important for creativity. Great ideas often come where you have two or three different concepts and they crash together in a new and fresh way. If you have more than one project to get enthused about, your procrastination on the project you're stuck on suddenly becomes something creative in and of itself. For Bowie, when he was procrastinating on his albums, he was making albums with Iggy Pop. The old proverb that had changed is as good as a rest.

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