Trend Forecasting and the Business of the Future
Peoples & Things
The Trend Forecasting Industry - Where Did It Come From?
Faith Popcorn started her company in 1974. She was very influenced by Alvin Toffler's Future Shock, which came out in 1970. So I really time it to kind of like an early, you know, 70 to 75 kind of moment. It was happening amid a lot of other things that were happening on that front, right? Like the rise of computers and applied futurism.
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