The Product Marketing Manager Supports the Product Manager

The product life cycle usually starts with a business case. At the end of the day, you're in a position as a product manager where you need to decide what's next. The product marketing manager is going to start working on enabling the teams,. say support, marketing, on what's going to happen. It's kind of like an internal marketing position; you explain others, hey, this news release is coming and this is what it includes. Now we're going to be able to accept payments via PayPal or via credit card. By the way, customer support. Let's update the FAQ section because we could expect this."