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16: Avatar of the Industry

Downstream

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Why Are People Leaving Netflix?

If we look at the turn rate for netflickswhich are still lower than anyone lse in the industry, but if we break down who is a cancelling their service and why, it tends to be people over 50. 18 and 24 hyper aware of where they're spending their money on streaming. And so if they don't want to watch themi on netflicks cause they want to go t h bo max, they're just oing to cancel net flicks like they'rejust going to cancel and to come back. The lowest churn, which means the people who keep their plans the most are 30 fouro, 28 or 30 forty five, forty eight. That's a

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