The Next Big Idea cover image

How to Succeed by Quitting (2022)

The Next Big Idea

The Shame of Failure Drives the Fear of Quitting

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The shame of failure, which kind of drives the fear of quitting. If we can just take pride in being good scientists,. sometimes the good scientists come to the conclusion that their hypothesis was wrong but they still did good science. And I think it's a really important lesson to realize that we normally have it wrong.

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