The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 754: 7 Things the Best Sales Reps Get Right and 8 Ways the Rest Make Things Worse with SaaStr CEO and Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Building Trust and Urgency in Sales Relationships

This chapter explores the challenges of generating urgency and establishing trust in sales. It emphasizes the value of maintaining supportive relationships with customers and delivering value rather than using high-pressure tactics.

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