Copy Is Like the First Domino That Sets Off a Chain Reaction of Expansion

The journey to writing and sharing one simple piece of website copy is feeling a little over dramatic. These seemingly small linguistic shifts in how we describe ourselves or how we describe our offerings aren't actually small they're like the first domino that sets off a chain reaction of expansion if we make even just the smallest change in what we allow ourselves to say, it can open up a little space for a new more expansive perspective to come in. "I'm gazing at these small super tiny inflection points of language and presentation where we decide to say or not say something about ourselves," says author Andrew Keen.