The Business of Barbie | 5
Business Wars
00:00
Evolving Barbie: Identity Crisis and Inclusivity
This chapter investigates Mattel's challenges with Barbie's identity as sales decline, leading to the introduction of more diverse dolls like Curvy Barbie. It highlights children's reactions to different body types and the impact of evolving gender norms on toy marketing, alongside corporate strategies aimed at relevance. The discussion also reflects on the generational divide in perceptions of body image and gender, culminating in innovative responses like the Creatable World Dolls.
Transcript
Play full episode
