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The Expectation Effect
You say the expectation effect is not about mere optimism. And you say it's about expecting specific things, not just a generalized positive thinking. You have no truck with new age self-help books such as The Secret which promotes the law of attraction - e.g. visualizing more money brings you more money. But we know that there should be a good mechanism through kind of changes to the hormonal balance or changes to our blood pressure,. All of these things can be influenced by the brains workings.