The words you use to describe your service are really important. Different things convey different messages to different people. They may be more willing to pay a higher amount for an advisor than they would a coach. So there's no right way, but it's something to think about and be very strategic about what terms you're using. And all of this stuff is connected. Let's just say hypothetically, you wanted to build a $20,000 a month coaching this. Right now, I'm just looking at your site, you charge like $330 for one hour. Roughly in the big picture of these ongoing clients,. If you're offering a different service, unless you're going to get