4min chapter

The Influential Personal Brand Podcast cover image

The 5 Reasons Why Authors Miss Bestseller Lists

The Influential Personal Brand Podcast

CHAPTER

How to Overestimate the Importance of PR and Social Media for Bestseller Lists

AJ Vaden: There are all these things that we track that are just Technicalities. You got to watch out for technicality risk and you need to talk to somebody who knows what they're doing. Over estimation risk is one of the reasons why authors miss the bestseller list. Even when you get on a major podcast like the biggest podcast in the world might move a few hundred copies. That's nowhere near enough to hit any of the bestseller lists let alone a New York Times.

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