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288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

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Omission Bias in Marketing Strategies

This chapter examines omission neglect in marketing, focusing on how consumers often miss hidden fees in low-priced airline tickets. It highlights the importance of acknowledging information gaps in marketing and how they affect decision-making, illustrated through examples like energy drinks and influencer marketing. The discussion emphasizes the evolution of marketing strategies and the necessity for brands to effectively communicate both positives and negatives to influence consumer behavior.

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