
532: 3 Things Missing From Most Businesses Marketing Strategies
Embodied CEO
00:00
How to Change Your Wrapping Paper to Get People to Take Action
You need fresh wrapping paper to get your people to take the action. The way that this could show up is changing your webinar title. Maybe it is creating a new webinar every quarter or every six months. It could be adding a bonus into your offer. You'll see me do this all the time. I always have a fresh live launch happening, a podcast series, a different bonus for our offer because I'm selling the same offers. And so I can't make it sound exciting to my audience without changing the wrapping paper.
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