If you're in a company that's not actively digitizing, dematerializing, democratizing and demonetizing your products and services, you will be dead within 10 years time. You've got to be looking at, okay, how do we change the game? How do we digitize this this product that we're creating or how do we dematerialize and democratize it? Because we need to move the marginal cost down to zero. And we need to make it accessible to the world. This transition from a physical scarcity bound environment to an abundant digital subscription model is going to happen in energy., he says.

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