Data Driven Decisions at Jimchark

We're trying to make data, or call the irrelevant, resonating with our audiences as well. The science that i see us using sort of internally is incredible. We will definitely be deploying sort of data led decisions around the future of our custom raquisition and retention strategy. And we were talking about china earlier, or at least pete, you mentioned it briefly. I know the industry has been looking at trends that happening there, despite its being quite a different market. They are ahead of emerging from lock down and buying trends. So when we're talking about customard behavior, is there anything that you look to china for in terms of strategies that they might adopt yet?...