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Dinosaurs and Cowboys: Can't We All Get Along with Brian Kurtz

Entrepreneurs on Fire

CHAPTER

Building Relationship Capital

This chapter explores essential marketing strategies, including the RFM model and the 41-39-20 rule, to analyze customer value and optimize sales. It emphasizes the importance of cultivating genuine relationships over superficial networking, advocating for a philosophy of contributing to connect and highlighting the long-term benefits of authentic connections.

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