It's a relatively easy easy to understand and it's a recipe that can be easily followed. But the process of actually flattening flattening that curve initially, which is the process of encoding where you have to ask all those those questions,. That's not like an easy easy to follow recipe so it's much much harder. It also isn't the thing that it's not quantitative it's hard to measure right. So people don't it's funny because we talked about this before people want to come to productivity. The idea of like, well, or even writing.

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