
S21E2 - Remodeling marketing
unbillable hours - a podcast about better professional services marketing
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The Two Models of Marketing
A lot of people while living strategic, they don't really necessarily use their strategic skills. And this is one of the ways that we want to just help people understand how you bring your strategic skills into it. So what do we sell? Where do we sell it? How do we price it? And then how do we promote it? It's much better value creation for the firm and then hopefully for your career as well.
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