Andrea, how do you read one book a week? I just differentiate the way you read a book. So, I don't read all the book in the same way. Sometimes you read faster, because it's not so brain-intensive. And sometimes you slow down, and then you just collect some keywords. Andrea: If I have to call up someone for sure, it would be industrial designer Johnny I. The minimalist design he pioneered was phenomenal. He believes that we should always create products.