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What's 'Cook'ing For Apple In India?

The Morning Brief

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The Shift in Consumer Behavior in India

In 2020, Apple sold around 27 lakh iPhones in the country. In 2021, that number jumped to a whopping 48 lakhs and just last year, there was another 50% jump reaching 67 lakhs. Shubhrijid: There has been a seminal shift as someone who has been watching the space over the past many years. The consumers are growing more aspirational. They are looking to be seen with the latest and the best.

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