
MAJOR UPDATE from James & Daniel + Conor McKenna, Partner at LUMA, on the state of M&A markets and what to watch for heading into 2025
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Navigating the Evolving Landscape of M&A and Advertising
This chapter explores the intricacies of mergers and acquisitions, emphasizing the influence of major firms like Amazon and the evolving advertising landscape. It also addresses the implications of economic factors such as interest rates and potential recessions on corporate strategies and ad revenue.
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