Identifying Ideal Clients for Purposeful Growth

Helen Stephens, president and CEO of Aspen Wealth Management, has more than three decades of experience serving investors across various client profiles. Her firm has developed several personas for those clients that they serve best, and Stephens attributes success to advisory councils that match those personas. The councils provide a dedicated venue for soliciting feedback, communicating with the most engaged clients, and even creating growth opportunities through referrals. Hear how Helen’s team runs a network of advisory councils that helps to collect, process, and incorporate direct feedback into the strategy of the firm.