The CEO’s Guide to Marketing  cover image

The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.

The CEO’s Guide to Marketing 

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Competing with Cash: The Evolution of Payments

This chapter examines the challenges faced by financial services in competing with cash, highlighting historical insights into consumer trust. It discusses the evolution of payment methods towards digital solutions, emphasizing the benefits of security, convenience, and the shift in consumer habits towards mobile payments.

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