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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Write a Powerful Story

i reverse engineer a meeting based upon how long it is. How many times is there attention going to weigh at each of those pivotal moments what emotion do i want them to feel based upon that emotion? Once i've got the shape of that talk then i start hanging the words and the numbers and the decks and everything on it. Then you can interrogate it through research and through rehearsals and practice but that's the easiest way to do it because it's formulaic. I'm saving time showing you a narrative structure that works in hollywood.

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