38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
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Is the Status Quo Uncertainty a Commodity?
Marketing is not as effective as causing or provoking a sense that the status quo is untenable, he says. "I think it's hazardous to just be the bearer of bad news all the time," CEO adds. He wants customers to see their current situation and then they see a preferred picture of the future. 'You've got to put those things side by side'
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