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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

The GTM Podcast

CHAPTER

Aligning Revenue Strategies for Success

This chapter explores the complexities of annual revenue planning and the common pitfalls founders encounter. It emphasizes the need for balance between optimistic growth forecasts and practical operational expenses, while advocating for collaboration between product development and marketing. The discussion also covers the evolving sales strategies in response to changing market dynamics, highlighting the importance of customer retention and consultative selling.

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