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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale

eCommerce Evolution

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Shopify - Are You Putting the Ad Spend Behind the Right Products?

The new customer row is a global picture. It's like total sales from all channels, total ad spend. So if your Mer is a 10 just for every ad dollar spent, I'm driving $10 in revenue. And then the profitability heuristic is going to be your gross profits divided by your total ad spending. Because what can happen is not every dollar is created equal and so ideally you are only putting paid media behind high margin, high velocity products.

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