Introduction

Last year in the UK alone we did over a billion pounds worth of sales and that's a year of Covid as well. So it's not small volumes we're talking about for these advertisers. But also the power of the data that they sit on and how they can really drive the relevance and the engagement with the brands in the retail, that's incredibly powerful if they get that right. And this podcast will explore how merchant funded offers can boost member collection or even form the basis of an entire program. Ian Pringle is joined by two of the world's leading experts in merchant funded offers: James Little from Top Cashback and Craig Grimshaw from New World loyalty.