3 in 15: Baby Boomers' big digital shift
The WARC Podcast
00:00
Navigating Advertising Strategies for Evolving Older Audiences
This chapter explores the shifting habits of Baby Boomers in relation to advertising and media. It underscores the importance of customized approaches for effectively reaching this demographic, particularly as their preferences evolve in the post-pandemic landscape.
Transcript
Play full episode
