A number of people figured this out that were very smart. And for a period of time, there was a set of people who worked hard to maximize their own economic outcomes from this. I mean, once people start getting greedy around that, all of a sudden more and more habits became a playbook. That accelerated because of a very classic phenomena that's in the greed cycle. We're going to do a token. What does that have to do with this core business? They're like, yeah, well, we can raise all this money. And they're like, no, no, we ICO this, public buys it. It becomes a playbook.

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