S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
That's What I Call Marketing
00:00
How to Make Money in an Agency
When you're in an agency, you don't realize all the parts of an organization that have to move with you. You meet your 28 year old marketers and then they start by saying, but I'm not a real expert on this,. And who is right? Yes. It takes the confidence of it. So future, you can't prove power gap. You will never have enough power. We need to give people the tools to manage in this world and then be effective. That's why you will never be automatically effective. Nobody will automatically listen to marketing. No boss will say, yeah, because you guys are right. Everybody else is wrong. This is the job we have to do
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